Sarah, this is.

I got a little personal in this article and thought I’d share some of what I wrote here. This concerns Power Girl’s new costume as seen on the recently released cover of World’s Finest #1.

I’m going to come off like a HUGE hypocrite, but you’ll just have to hear me out. Huntress’ costume, which we’ve already been seeing in Paul Levitz’s mini-series, I love. Particularly because that stupid belly window is gone. I think Power Girl’s new costume looks terrible, and I miss her boob window.

Now I’m betting you’re flustered, flabbergasted, and out right exhausted with confusion. We women can be so fickle. Why do I like one costume for covering up and not the other? For Huntress, a giant open window on your abdomen is like a target painted on your vital organs. She’s human and she’s fighting gangsters with guns, you’re going to be shot and you easily could die. It was just silly. If you’re basically a female Batman, have some sense and armor yourself from head to toe. Power Girl is not human. She can stand up to bullets and worse, so exposed skin isn’t a death wish.

That’s my practical reason, this is my more personal reason. I’m a fairly large-busted lady, and it’s something I’ve struggled with ever since they developed. I was always such a tomboy when I was younger and once puberty and breasts showed up it was impossible to be accepted as one of the boys anymore. I’ve grown up and come to terms with that.  Adolescences is awkward for everyone and you eventually become comfortable with who you are. But who isn’t constantly mocked by their own insecurities?. When you’ve got big boobs you’re stared at, people think you’re easy or looking for attention. And believe me, being the nerdy girl I am extra attention is never what I wanted. So much so I would do whatever I could to cover up.

Then there’s Peej.

She’s got these huge tits, but they’re out there and she doesn’t give a single fuck. Why? Because she’s Power Girl and if you’re lost staring at her boobs she will knock your block off. She’s so confidant, so powerful, no one would think to label her a slut. For me, Power Girl’s my bosom hero. She’s who I look to to remind myself to be comfortable with who I am. I’m not defined by my boobs, but they’re a part of me and I should be proud of them. I’m not going to grab the scissors and start cutting windows in all my t-shirts, but seeing her so unafraid of what people think is inspiring.

So the new costume is a bit of a downer. Not to mention ugly. I never minded her costume being white, but now that it covers so much of her it’s too much. Looks like a ski suit. The  cape/bib is awful. I know they’re trying to finally give her some kind of emblem, but too little too late DC. Gold gauntles and boots? Tacky. I miss that there’s no blue in her costume anymore.

Visit Nerd Bastards to check out the whole article!

Over at Nerd Bastards we were lucky enough to snag an interview, via email, with Jordan Hembrough, the host of Travel Channel’s new show, Toy Pickers. Last week an article about the upcoming show had been posted on our site and Jordan contacted us thanking us for the coverage. This lead to a discussion of an interview and, Voila! here it is. As a group we submitted questions and below I’ve included a few of mine Jordan graciously answered.

No big surprise here, but I pegged him with questions concerning toys and gender issues. Being the little girl always catching flack at the McDonald’s for requesting the “boy’s toy,” it’s an issue close to my heart.

What are you thoughts on toys and gender-specific marketing?

I think it will always be there, no matter what we do. While society as a whole has somewhat leveled the playing field in the workforce and home environment, toy manufacturers tend to hold true to their cookie cutter marketing.

In other words, we’re seeing more of the gender roles reversed these days. Women are in the workforce, running companies and becoming executives. They are viewed as equals in the workplace. Men too are staying home… whether it be working from home or being “stay at home dads.” The gender lines are blurred. It’s okay to break away from the normal “Mom stays home, Dad goes to work” philosophy.

Toy companies have yet to catch up. I think that to an extent, there will always be the marketing of the “Barbie” dolls to girls, and the action toys to boys. It’s safe, it’s proven, and it’s trusted. I would love to see the day when a company showcases a boy playing with a doll on the package… but I don’t think it’s going to happen. Not anytime soon
anyway.

Thinking back to the little girl who threw a tantrum over pink and princessesy stuff being used in marketing for girls, how would you advise toy manufacturers to respond?

My answer is simple: Good for her. I applaud her for knowing what she wants at such a young age, and truly sticking up for herself. This should have been a “wake up call” to some toy manufacturers. You would think that perhaps someone in marketing would have said, “hey guys… I think we’re doing it wrong”

It’s cases like this that hopefully will ring in a new era of advertising and marketing for a younger generation. Simply put, kids are smarter now than they were years ago. They have their own views, and know what they like. I think we should embrace the change and tailor the antiquted marketing strategies a bit. 

Are there such things as girl toys or boy toys?

Well, yes and no. Getting back to my answer a little earlier…I think, at their core, girls and boys generally like the same thing in a toy. They like things that inspire creativity and imagination, have a prolonged playability, and overall make them feel good.

Society and marketing has deemed the gender roles for us, particularly when it comes to the younger generation. Little girls play with dolls and dress up. Little boys play with action figures and trucks. It’s all set in motion at a young age through the marketing of the companies. In essence, one could argue that they [toy companies] are determining the “norm” in our child’s lives.

The lines are blurred and transparent at older ages. You don’t see anyone saying there are iPods or Laptops for girls or boys. I see my 11 yr daughter playing basketball with my 13yr old son… and nobody thinks twice about it.

I really appreciate the thoughtful answers Jordan gave to my questions. I would only argue such pigeon-holed depictions of gender within toy marketing will not, “always be there, no matter what we do.” We can change how toys are presented to our children and how gender roles are defined through them. We just need to keep talking about it.

Boys are allowed to have interest in dolls and dress-up. It could lead to them becoming a fashion designer. Girls are allowed to play with building bricks and toy tools. It could lead to them being architects or engineers.

Click the link at the top of this post to read the entire interview. And don’t forget to tune in to Toy Hunters this Sunday, Jan 15th, at 11pm. It really sounds like a neat show showcasing a fun and fanatical aspect of geekdom we don’t often see.